We're not just measuring clicks and eyeballs in an age/gender bracket anymore. Now we're measuring $25K salary bands and Chevy owners and Doritos eaters. And we're measuring iPad ad views for a car that's chasing the bad guys on the large screen.
It's almost impossible to keep track of the categories that can be quantified these days, and it would be almost irresponsible to expect a system (be it on the buy or sales side) to retain the historical trove needed for instant access.
How RLA can help
RLA has been in the trenches, creating first-of-its-kind solutions and changing the industry. Tools like self-serve chart writers and pivot writers so that users define the grain of their reports, not the app. Tools like "business API's" that answer business questions, instead of just dropping off data like we used to get on tapes.
Maybe another name for "Research" is "Big Data" because now there is so, so much of it. RLA has deep experience designing and building Big Data apps using QlikView (Sense and Desktop), to let you design your own requests and drill from highly summarized to the most granular of detail.