"There are those that look at things the way they are, and ask why? I dream of things that never were, and ask why not?" - George Bernard Shaw


We have to build systems for the real world and they also need to accomplish today's tasks successfully.  That's a given.  But it is equally important to plan for the future - whether it's future capacity or future data types or future functions, a system that only works today won't work tomorrow.

Datatech was built to handle more than just 40 Nielsen demos.  We didn't know what, and we didn't know when, but we knew that it would happen, and now its happening in a infinite number of different ways.

comScore Multiscreen and Syndication were written knowing that there would be an infinite number of different report requests.  We didn't know what kinds, and that's the point.  Why build in rigidity when flexibility is what sells?

How RLA can help
RLA can help you plan for the future now, today.  Build it once and let the user base take it where they want to go.