RLA has made what could be a career out of building broadcast traffic solutions. As the designer and developer of the Mini-Pak/JDS/.../Imagine systems and the Datatech/Mediabank/Mediaocean systems - both Network and Spot - the majority of US broadcast is now trafficked through RLA-built software.
RLA was also first to develop a "language" for communication between Mediaocean OX agencies and ECN, before BXF came into existence.
Broadcast traffic is complex. There are a lot of twists, turns and special rules. And if you don't get it right then, well, all that research and stewardship and accounting work is for naught. Not to mention your company's good will. RLA has written three complete broadcast traffic systems. RLA can help.